Brand experience
AGENCy & STARTUP EXPERIENCE
Creative Direction β’ Copywriting β’ Branding & Identity β’ 360 Campaigns β’ AI Savvy β’ Presentations β’ Business-to-Business (B2B) β’ Social Media β’ Outdoor β’ Video β’ Television β’ Radio β’ Strategy β’ Web Content β’ Website Development β’ Creative Strategy β’ Brand Development β’ Digital Marketing β’ New Business β’ Public Relations β’ Leadership β’ Creative Problem Solving β’ Storytelling β’ Print β’ Multicultural Advertising β’ Pitch Work β’ Scriptwriting β’ Experiential Events β’ Product Descriptions β’ Interactive β’ Naming β’ Advertising
Skills
Selected WORK EXPERIENCE
Your Agency's Name Goes Here, Los Angeles
Freelance Creative Director / Associate Creative Director / Copywriter
Jan 2016 - Present
β’ Led the creation and execution of advertising campaigns, branding, and content for various agencies & startups
β’ TV, social, digital, print, video, websites, web content, radio, new business pitches, OOH, branding, product ideation and good times
β’ TBWA, McCann, Publicis, RTO+P, Wunderman, Wasserman, Discover LA, ustwo, Hammer Creative, Contend, OTHR, tokyobike, Function, Eclipse, Kovel/Fuller, Acres, Troika, Burrell Communications, Block Club
*Full work experience on LinkedIn
Ippon Matsu Beer, LA & NYC
Creative Director (part-time)
Mar 2012 - Mar 2023
β’ Helped create a charity beer brand dedicated to aiding reconstruction efforts in the city of Rikuzentakata, Japan
β’ Raised awareness through video, social, events and PR
β’ After many successful years, assisted in transferring the brand to a new owner
Contend, LA
Creative Director β ACD
Apr 2021 - Jun 2022
β’ Microsoft, Xbox, Amazon, Motor Trend and new business
β’ Won and ran a $5M piece of new business
β’ Helped guide the rebranding of Microsoft's IS brand
Wasserman, LA
Associate Creative Director, Copywriter
Mar 2021 - Apr 2021
β’ AT&T x Performing Arts Center experiential campaign
β’ Brand messaging, identity and positioning for Ibtihaj Muhhamad's Beyond Hijab
Function, LA
Associate Creative Director, Copywriter
Jul 2020 - Aug 2020
β’ Worked on Google Pixel launch campaign for Twitter / social media
Hammer Creative, LA
Associate Creative Director, Copywriter
Oct 2019 - Nov 2019
β’ Final Fantasy VII Remake trailer and campaign
Discover Los Angeles, LA
Creative Director β ACD
Jun 2017 - Mar 2019
β’ Rebranding the city of Los Angeles, along with video and website projects promoting LA tourism
Wunderman Thompson, NYC
Associate Creative Director, Copywriter
Jun 2016 - Jan 2017
β’ Campaigns, branding and content for USTA, E*Trade, Powerade
β’ New business pitches
TBWA\Chiat\Day, NYC
Associate Creative Director, Copywriter
Jan 2016 - Mar 2016
β’ Campaign and brand development for Michelin Tires
β’ SWAT initiatives (special creative task force) for Michelin Tires
β’ New business pitching
McCann Worldgroup, NYC
Senior Copywriter
Nov 2013 - Jan 2016
β’ Digital experiences, websites, videos, web content and apps on U.S. Army and Verizon for MRM//McCann
β’ As needed on Microsoft, Choice Hotels and new business pitches for McCann NY
Publicis + Others, NYC
Freelance Senior Copywriter
Feb 2012 - Nov 2013
β’ Publicis NY: Swiffer, Dawn, Dawn Saves Wildlife
β’ Acres & Co: Scripts and creative direction for in-house videos
β’ Burrell Communications: McDonalds, Toyota
Burrell Communications (Publicis Group), Chicago
Copywriter
Jan 2010 β Feb 2012
β’ Clients: McDonald's, Toyota, General Mills, Procter & Gamble, Ad Council, Chicago Public Schools
β’ Created national and local campaigns. (TV, Radio, Print, Digital)
β’ Experienced in storyboarding, testing, casting, shooting and editing
β’ Lead writer on a cross-brand campaign between Wal-Mart, EA Games, Nissan, Monopoly and McDonald's
EDUCATION
Chicago Portfolio School
Chicago. Copywriting: 2009 - 2010
β’ Sweated out a portfolio in one year, three days, 13 hours and 36 minutes
Hampden-Sydney College
Virginia. B.A. in English Literature: 2000 - 2004
β’ Radio DJ. Rescue squad EMT and ambulance driver
Macquarie University
Sydney, Australia. English Literature: 2003 - 2003
β’ MUC Boardsailing and Surf Club. Australia's No.1 student-vagabond
HONORS & AWARDS
The Dieline Awards: 1st Place for Ippon Matsu Beer
Brand New Awards: Best of Show and Judge's Pick for Ippon Matsu Beer
Communication Arts Magazine: Featured for Ippon Matsu Beer