Brand experience


AGENCy & STARTUP EXPERIENCE


Creative Direction β€’ Copywriting β€’ Branding & Identity β€’ 360 Campaigns β€’ AI Savvy β€’ Presentations β€’ Business-to-Business (B2B) β€’ Social Media β€’ Outdoor β€’ Video β€’ Television β€’ Radio β€’ Strategy β€’ Web Content β€’ Website Development β€’ Creative Strategy β€’ Brand Development β€’ Digital Marketing β€’ New Business β€’ Public Relations β€’ Leadership β€’ Creative Problem Solving β€’ Storytelling β€’ Print β€’ Multicultural Advertising β€’ Pitch Work β€’ Scriptwriting β€’ Experiential Events β€’ Product Descriptions β€’ Interactive β€’ Naming β€’ Advertising

Skills


Selected WORK EXPERIENCE

Your Agency's Name Goes Here, Los Angeles
Freelance Creative Director / Associate Creative Director / Copywriter
Jan 2016 - Present
β€’ Led the creation and execution of advertising campaigns, branding, and content for various agencies & startups
β€’ TV, social, digital, print, video, websites, web content, radio, new business pitches, OOH, branding, product ideation and good times
β€’ TBWA, McCann, Publicis, RTO+P, Wunderman, Wasserman, Discover LA, ustwo, Hammer Creative, Contend, OTHR, tokyobike, Function, Eclipse, Kovel/Fuller, Acres, Troika, Burrell Communications, Block Club
*Full work experience on LinkedIn

Ippon Matsu Beer, LA & NYC
Creative Director (part-time)
Mar 2012 - Mar 2023
β€’ Helped create a charity beer brand dedicated to aiding reconstruction efforts in the city of Rikuzentakata, Japan
β€’ Raised awareness through video, social, events and PR
β€’ After many successful years, assisted in transferring the brand to a new owner

Contend, LA
Creative Director ← ACD
Apr 2021 - Jun 2022
β€’ Microsoft, Xbox, Amazon, Motor Trend and new business
β€’ Won and ran a $5M piece of new business
β€’ Helped guide the rebranding of Microsoft's IS brand

Wasserman, LA
Associate Creative Director, Copywriter
Mar 2021 - Apr 2021
β€’ AT&T x Performing Arts Center experiential campaign
β€’ Brand messaging, identity and positioning for Ibtihaj Muhhamad's Beyond Hijab

Function, LA
Associate Creative Director, Copywriter
Jul 2020 - Aug 2020
β€’ Worked on Google Pixel launch campaign for Twitter / social media

Hammer Creative, LA
Associate Creative Director, Copywriter
Oct 2019 - Nov 2019
β€’ Final Fantasy VII Remake trailer and campaign

Discover Los Angeles, LA
Creative Director ← ACD
Jun 2017 - Mar 2019
β€’ Rebranding the city of Los Angeles, along with video and website projects promoting LA tourism

Wunderman Thompson, NYC
Associate Creative Director, Copywriter
Jun 2016 - Jan 2017
β€’ Campaigns, branding and content for USTA, E*Trade, Powerade
β€’ New business pitches

TBWA\Chiat\Day, NYC
Associate Creative Director, Copywriter
Jan 2016 - Mar 2016
β€’ Campaign and brand development for Michelin Tires
β€’ SWAT initiatives (special creative task force) for Michelin Tires
β€’ New business pitching

McCann Worldgroup, NYC
Senior Copywriter
Nov 2013 - Jan 2016
β€’ Digital experiences, websites, videos, web content and apps on U.S. Army and Verizon for MRM//McCann
β€’ As needed on Microsoft, Choice Hotels and new business pitches for McCann NY

Publicis + Others, NYC
Freelance Senior Copywriter
Feb 2012 - Nov 2013
β€’ Publicis NY: Swiffer, Dawn, Dawn Saves Wildlife
β€’ Acres & Co: Scripts and creative direction for in-house videos
β€’ Burrell Communications: McDonalds, Toyota

Burrell Communications (Publicis Group), Chicago
Copywriter
Jan 2010 – Feb 2012
β€’ Clients: McDonald's, Toyota, General Mills, Procter & Gamble, Ad Council, Chicago Public Schools
β€’ Created national and local campaigns. (TV, Radio, Print, Digital)
β€’ Experienced in storyboarding, testing, casting, shooting and editing
β€’ Lead writer on a cross-brand campaign between Wal-Mart, EA Games, Nissan, Monopoly and McDonald's


EDUCATION

Chicago Portfolio School
Chicago. Copywriting: 2009 - 2010
β€’ Sweated out a portfolio in one year, three days, 13 hours and 36 minutes

Hampden-Sydney College
Virginia. B.A. in English Literature: 2000 - 2004

β€’ Radio DJ. Rescue squad EMT and ambulance driver

Macquarie University
Sydney, Australia. English Literature: 2003 - 2003

β€’ MUC Boardsailing and Surf Club. Australia's No.1 student-vagabond


HONORS & AWARDS

The Dieline Awards: 1st Place for Ippon Matsu Beer
Brand New Awards: Best of Show and Judge's Pick for Ippon Matsu Beer
Communication Arts Magazine: Featured for Ippon Matsu Beer